THE CHALLENGE: Our client, a provider of business-to-business supply chain solutions wanted to enter the Asia/Pacific marketplace. It had no prior experience in the region or knowledge of the cultural differences prevalent in that part of the world. The company leadership therefore sought consulting on cultural norms, business practices, and positioning themselves in the new market.

THE SOLUTION:

We provided the following services:

-Strategic marketing and public relations campaigns in central hubs of Singapore and Hong Kong with local marketing events plan to follow up.
-Selection of strategic partners in key hubs and channel partners in local markets.
-Inter-cultural training.
-Identification of skills gaps and coaching for local partner skills development.

THE RESULTS: The client was established and up and running in the region within 6 months with a solid first year plan. By the end of the first year in business, sales had increased by 20%.